US Research Journey

This project is part of an Innosuisse‑supported pre‑study conducted in collaboration with the Lucerne School of Business (HSLU). From September 3 to November 8, 2026, we will travel across the United States, visiting approximately 20–30 cities to conduct qualitative interviews, observe contextual identity patterns, and engage with diverse audiences at major creator and entrepreneurship events. The goal of this phase is to explore how identity, environment, and decision‑making interact across different cultural and situational contexts — forming the empirical foundation for a new context‑sensitive assessment system.

Supported by the Swiss Innovation Agency

This project is supported by an Innosuisse Innovation Cheque, granted for the pre‑study “ContextMind: Development of a context‑sensitive personality assessment toolbox.” The Innovation Cheque enables collaboration with an AACSB accredited research institution — in this case, the Lucerne School of Business (HSLU) — and funds essential research activities required to validate early‑stage innovation concepts.

As part of this funding, the project adheres to Innosuisse’s official requirements: ensuring scientific integrity, complying with all applicable legal and ethical standards, and integrating the United Nations Sustainable Development Goals (SDG) into the design and execution of the pre‑study.

Supported by the Swiss Innovation Agency

This project is supported by an Innosuisse Innovation Cheque, granted for the pre‑study “ContextMind: Development of a context‑sensitive personality assessment toolbox.” The Innovation Cheque enables collaboration with an accredited research institution — in this case, the Lucerne School of Business (HSLU) — and funds essential research activities required to validate early‑stage innovation concepts.

As part of this funding, the project adheres to Innosuisse’s official requirements: ensuring scientific integrity, complying with all applicable legal and ethical standards, and integrating the United Nations Sustainable Development Goals (SDG) into the design and execution of the pre‑study.

Short Project Description

ContextMind explores how identity, emotional patterns, and decision‑making shift across different environments and life situations. Between early September and early November 2026, a multi‑city research journey through the United States will gather qualitative interviews and contextual observations across 20–30 cities, including several major events relevant to the project’s target groups. The research route begins in New York and continues through major cities such as Boston, Niagara Falls, Cleveland, Detroit, Chicago, Memphis, New Orleans, Houston, Austin, Dallas, Albuquerque, Flagstaff, Las Vegas, San Diego, Los Angeles, San Francisco, and Seattle, before concluding in Atlanta and returning to New York. This path allows us to capture a wide range of cultural, social, and environmental contexts across the United States.

The project examines diverse groups across generations, roles, environments, and real‑world settings to understand how people express identity differently depending on where they are and what surrounds them. The research aims to address a long‑standing gap in traditional psychological models by integrating contextual factors more systematically, while still building on established frameworks as a scientific foundation.

As with all Innosuisse pre‑studies, this early research phase is designed to prepare and enable a larger Innosuisse innovation project that will build on the results of this study.

The Lucerne School of Business (HSLU) is responsible exclusively for the scientific and empirical components of LevelUpLifePath. Innosuisse supports this phase through an Innovation Cheque. All additional content, communication, media production, and public-facing materials are developed independently and are not part of the Innosuisse pre‑study or the university’s scope.

Within that subsequent development project, a new framework is planned that will enable a context‑aware analysis of individuals across different life situations and ultimately support the creation of an AI‑based application.

From July to August 2026, we are preparing the project and refining the research structure; this page will be updated and expanded regularly as the work progresses.