Projects

For additional context on our mission, see our About Us page. The thematic foundation of this phase is reflected in our early publications, available under E‑Books.

Foundation & Proof of Concept

From April 2025 to June 2026 we focused on establishing the thematic and creative foundation for our identity‑driven work. During this phase we published books that explore the core psychological and identity‑related topics that later become essential for the product’s development. Through these publications and the content created around them, we observed how people respond to themes of clarity, self‑understanding, and personal transformation. For us, it was a period of exploration, resonance testing, and refinement that validated the relevance of our direction and set the stage for the larger research project that follows. This foundational work established the thematic depth, audience insight, and strategic clarity needed for long‑term impact.

Foundation & Proof of Concept

From April 2025 to June 2026 we focused on establishing the thematic and creative foundation for our identity‑driven work. During this phase we published books that explore the core psychological and identity‑related topics that later become essential for the product’s development. Through these publications and the content created around them, we observed how people respond to themes of clarity, self‑understanding, and personal transformation. For us, it was a period of exploration, resonance testing, and refinement that validated the relevance of our direction and set the stage for the larger research project that follows. This foundational work established the thematic depth, audience insight, and strategic clarity needed for long‑term impact.

For additional context on our mission, see our About Us page. The thematic foundation of this phase is reflected in our early publications, available under E‑Books.

US Research Journey

This project is conducted as part of an Innosuisse‑supported pre‑study, with the Lucerne School of Business (HSLU) serving as the official research partner. From September 3 to November 8, 2026, we will carry out a multi‑city research journey across the United States, conducting qualitative interviews in approximately 20–30 cities and engaging with diverse audiences at several major events. The goal of this phase is to explore identity‑related patterns, contextual influences, and human decision‑making across varied environments — forming the foundation for the development of a new context‑sensitive assessment system.

Full Project Description

US Research Journey

This project is conducted as part of an Innosuisse‑supported pre‑study, with the Lucerne School of Business (HSLU) serving as the official research partner. From September 3 to November 8, 2026, we will carry out a multi‑city research journey across the United States, conducting qualitative interviews in approximately 20–30 cities and engaging with diverse audiences at several major events. The goal of this phase is to explore identity‑related patterns, contextual influences, and human decision‑making across varied environments — forming the foundation for the development of a new context‑sensitive assessment system.